What is Life Coaching?
Life coaching is a process designed to encourage clients to achieve even greater personal and professional success.
Life coaching is increasingly used by leaders, executives and athletes who want achieve more in their lives. It is for people those who truly desire to live more successfully, helping them to create a healthier and more balanced lifestyle.
Life Coaching is for anyone who wants to use the tools available to them to help them to enrich their lives and experience greater joy and happiness.
Life Coaching originally developed out of athletic and performance coaching, which helped athletes to reach their goals and a Life Coach does for your life what a personal trainer or athletic coach does for your body.
Just as an athletic coach will encourage his client to think about and visualise themselves winning a race so a Life Coach will help you to identify your real priorities and your long-term life goals.
Your Life Coach will ask you questions like: “Who do you want to be in the future and where are you now?”
Life Coaching’s focus is primarily positive, it is about the present and about the future. Together we help you build a vision of your future that is inspiring and achievable. Your Life Coach will help you to work towards your goals and celebrate your success and support you when things don’t go to plan.
Life Coaching typically covers areas such as Life Work Balance, Motivation, Confidence, Life Goals, Career Change, Communication, Stress Reduction, Meaning, Purpose, Personal Vision and Future Success Mapping.
“Life Coaching is the newest, fastest and most effective way to reassess and rework any area of your life. What a personal trainer does for your body; a life coach does for your life.”
-The Guardian
“…a process that enables learning and development to occur and thus performance to improve. To be a successful a Coach requires a knowledge and understanding of process as well as the variety of styles, skills and techniques that are appropriate to the context in which the coaching takes place”
- Eric Parsloe
Life coaching is used by a growing number of psychologists to aid clients with transitions in their personal life, and in the process of self-actualization.
Life coaching draws from a number of disciplines, including sociology, psychology, career counseling, and numerous other types of counseling.
What is a Life Coach?
“Life Coach… a professional who is paid to help you make the most of yourself, can make all the difference… coaches will help you boost your income, improve your social skills, eat healthily and even clarify your goals in life.”
- Sunday Herald
Everyone needs a coach; someone who believes in your abilities but can also help you set clear goals towards achieving the life you want.
Having helped you to identify these goals, a life coach will help you to prioritise them and encourage you to believe that they really are achievable. You might need to work on your health and fitness, stress management or personal finances, for example, to get where you want.
Sometimes we limit ourselves and cap our potential. Many talented people develop the belief that they are destined to remain in their current situation. This is usually the problem. Life coaching helps you to break negative belief patterns and set challenging aspirations.
The coach, or counselor, applies mentoring, values assessment, behavior modification, behavior modeling, goal-setting, and other techniques in assisting clients.
The Coaching Relationship
The coaching relationship is very special, it’s completely non-judmental and confidential, it is personal and inspired. Both the Life Coach and Client work together, being honest, open-minded and feeling free to question everything. It is a partnership of equals, and the Life Coaching session is usually a balanced conversation, 50% talking and 50% listening from both the Life Coach and the Client.
How Life Coaching works
There are many different types of coaching techniques that a Life Coach may use to cater for the specific requirements and needs of each unique client.
Some people want to focus exclusively on their career or business.
Some decide that they need to focus on their lifestyle and the broader perspective of their life.
In either case, the client and Coach will generally work together on helping the client to become more relaxed, focused, confident and content.
In addition, part of the Coaching technique is the setting of small realistic personal goals on the way to the larger long-term life goals. Some of these goals or mini-exercises are set firstly by your Life Coach and then eventually by you.
What conditions can Life Coaching help you to address?
Life Coaching is marvellous at helping anyone suffering from minor stress related symptoms - anyone who wants to be that little bit more confident, balanced and relaxed.
Life Coaching can also help people who feel unmotivated, whether they are in a quarter life crisis or midlife crisis. Life Coaching can help them to face and overcome these difficult or uninspired milestones in their lives.
Life Coaching is great for anyone just wishing to change jobs or move up the career ladder.
Life Coaching is also good for people who want to learn to speak in public, or anyone looking for that to increase their motivation either at work or trying to follow a fitness programme or diet.
Max’s Life Coaching style is especially beneficial to entrepreneurs, business owners, directors and managers.
A Life Coaching Session
Personal coaching sessions normally last 50 minutes and can for the most part be broken down into four sections. The format and structure of any coaching session usually includes:
1. Feedback on the tasks and goals set in the previous week, celebrating the small successes and finding out what if anything was difficult or unachieved. Time is also spent finding out what the client wants to achieve from this particular coaching session.
2. The setting of a particular exercise relevant to either the goals set in the previous week, or the particular needs of the client that week. These exercises are designed to question the clients’ primary beliefs and worldview, often challenging these assumptions. They can also include role-play, visualisations, relaxation techniques, confidence building, time management skills, interpersonal communication skills, meditation and future goal setting.
3. Discussion about the exercise and the issues that they raise, and perhaps, if needed, a second exercise.
4. The setting of agreed goals, tasks and ‘homework’ for the upcoming week or period until the next coaching session.
Areas that might be covered in a session
You will be encouraged to explore and challenge underlying self-limiting beliefs about yourself and your life, which may be the cause of your Life / Work imbalance.
This might include addressing stress reduction and coping techniques and time management.
Your Coach will help you to realise your personal vision, identify your real priorities and discover your underlying motivation and potential.
Your Coach will help you to explore your life goals and assist you in mapping your future success and ultimately helping to make your dreams a reality.
You might learn how to create a proactive problem-solving environment and reduce general crisis points in your life.
Clients often report feeling a significant increase in their confidence and reduced stress in their lives.
Your Life Coach will help you to examine your own perceptions, helping you to addressing the obstacles in your life preventing you from achieving even greater success.
You may also learn how to listen deeply and how to communicate effectively.
They will help you think more clearly and become more focused and motivated.
How much does a life coaching session cost?
A 50 min session with Max Kohanzad costs £85
4 x sessions (1 month) is £320
Expected Duration of the Life Coaching Process
Coaching clients usually benefit most from weekly or bimonthly face-to-face sessions, which can last for up to three or four months, after which most people only require two bi-monthly and two monthly sessions, just to monitor their progress.
The coaching course itself is split into three main sections.
Sections 1-12 take place once a week
13 and 14 once a fortnight
Sessions 15 and 16 are spaced one month apart
At the end of each month, both the client and coach review what has been achieved and what areas need to be improved, both in terms of the tasks set and also the style and usefulness of the coaching itself.
Sessions 1-4 are a chance for coach and client to get to know each other and work on building a relationship of mutual trust and respect.
It is also an opportunity for the client to learn about the nature of coaching it’s format, it’s goals, the parameters of the coaching relationship, and what is realistically achievable within the given timeframe. Within this initial period the client together with the coach sets small and achievable tasks and goals.
Sessions 5-8 are usually were the real progress begins to take place, a relationship of trust has been built and the internal barriers and preventing further growth begin to come down. Goals and tasks are now set by the coach and the foundations of real personal change are being laid.
Sessions 9-12 continue the work done in the previous two months. The focus is now on integrating these changes into the client’s life and working together to make these a permanent and long lasting.
The goals are again set by the client in conjunction with the coach, so that the client now learns to internalise the skill sets gained. Clients learn to become their own coach, setting their own goals, celebrating and reviewing their achievements.
Sessions 13 & 14, the two-week gap between sessions now allows the client more time to regulate their own goals. These sessions intend to provide continued monitoring of the personal progress of the clients within their own life.
Sessions 15 & 16, have a month gap between each session. This helps the client to review how they have done over a month, what they have accomplished and what areas they wish to work on themselves. They are designed to ensure that the coaching course and skills learnt have been successfully integrated into both their personal and professional life.
Note: The above is just a general outline and each individual may require different lengths of time to achieve their own personal goals.
Contact: Max for your first Life Coaching consultation session.
Mobile: 07877 315 216
Email: max@kohanzad.com







